BEAR Yoyos are delicious fruit rolls with “no added nonsense.” I introduced this fun-loving brand to the U.S. market by designing their print material and online advertising which attracted, engaged and educated retailers and consumers.
Sample boxes of BEAR Yoyos were shared with retailers and other consumer markets throughout the U.S.. It was crucial that our packaging stood out, our messaging was clear and that our playful voice be heard at first glance.
We used our signature yellow for brand visibility and the BEAR forest scene for more informational material.